We’ve told you before about the many many many celebrities and topmodels Balmain’s Olivier Rousteing get’s for his campaign every season. In previous seasons we have already seen Kim, Kanye, Rihanna, Iman, Naomi, Kendall, Rosie, Adriana, JB, and Joan. Just to casually drop a few names. But let’s be honest. While other brands are still working with ‘’normal’’ models, Balmain is already waaaay over that. It was time to drop the #BALMAINARMY, and take it even one step further: #BALMAINUNCONDITIONALLOVE 

Olivier saw the current trend of modeling sisters. Think Cara and Poppy Delevingne, Kate and Lottie Moss, and Lily and Ruby Aldridge. And got inspired by the love he saw in Kim and Kanye’s Balmain spring 2015 campaign. 

Being the smarty-pants that he is, he took the most popular social media sisters of the moment (read: more exposure), and shot them all into one campaign. We present: Kendall and Kylie Jenner, Gigi and Bella Hadid, and Joan and Erika Smalls. As usual I’m totally in love with Balmain’s fashion. It’s the first time ever Kylie appeared in a high fashion modeling shoot and I have to be honest; she did amazing and sooo much better than I think anyone could have ever expected. 

Now I can’t help but guess what Balmain’s next campaign will be. A mixed unconditional love? Rosie and Toby Huntington-Whiteley? Lucky Blue and Pyper America Smith? YES I’m all for it. Can’t wait! 

CREDITS PICTURES_Balmain via fashionista.com


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